The Finsense Team

Rob Storey


Financial Adviser


As a proudly qualified CERTIFIED FINANCIAL PLANNER TM, Rob is passionate about helping others achieve their dreams. 

Whilst maintaining the highest professional educational standards, ultimately the relationship established with all clients provides the biggest satisfaction.

He is most proud of his family which includes 3 bright and active (now) young adults and is looking forward to lots of travel with his bucket list of destinations ever increasing!

For over 10 years Rob has been actively involved with the Muscular Dystrophy Association of WA and junior sport communities with the belief of ‘paying it forward’.

Rob Storey is an Authorised Representative (No. 255360) of Wealthsure Financial Services Pty Ltd and has been in the financial services industry since 1979.

Rob holds a Diploma in Financial Planning, a Graduate Diploma in Banking and Finance and is a member of the Financial Planning Association of Australia (FPA), the Association of Financial Advisers (AFA) and the SMSF Professionals’ Association of Australia.

Rob specializes in Lifestyle planning strategies, Centrelink, Aged Care, Family Law and Self-Managed Super.  He is regularly called upon to present by both Centrelink and the Family Law Association of WA as an industry specialist.

Louise Storey


Louise has been part of Finsense since inception. A qualified accountant, Louise fulfils all administrative requirements regarding payroll, bookkeeping, tax recording, accounts, commissions, new business reports and seminars.

Louise holds a Bachelor of Commerce degree and a Graduate Diploma of Advanced Accounting. Prior to establishing Finsense with Rob (and having 3 active children), Louise established her accounting career working for CSR for 13 years in many varied roles and workplaces. Louise also worked in an administrative role with a Women’s Refuge in Perth for an additional 3 years.

Gail Vanderplank

Admin Assistant

Gail has worked with us at Finsense since October 2005 and fulfils the vital role of helping Rob maintain our ongoing relationship with (existing & prospective) clients.

Gail, a native Zimbabwean, has worked in the insurance, banking and finance industries since 1974 continuing upon her arrival in Australia.

Gail has the responsibility of handling all general enquiries plus sending out our ‘Welcome’ package and plans, completing applications and all correspondence.

Gail is a passionate supporter of our Police Force, the Starlight Foundation and WA rugby team, the Western Force.